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Take Five Friday
Friday, July 1 2011Happy Take Five Fourth, everybody. Today's post is all about red, white and YOU—and what your agencies are doing in celebration/preparation of the upcoming holiday.- In my Facebook...
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Take Five Black Friday: What You Did Over Thanksgiving Vacation…
Friday, December 2 2011…OK, not *exactly* vacation—here's a round-up of some of the promotions you ran last weekend. If your agency is featured here, leave a comment and me know how you did. Same thing...
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11 Valentine’s Day Promotions
Friday, February 17 2012Shelters across the country went all out for Valentine’s Day this year. Check out these new and fun ways to promote animals and raise awareness and funds—great inspiration for...
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Take Five Friday: Sexy Cats, Promoting Bonded Pairs and Whassup with the New...
Friday, March 9 2012- Who's switched over to the new Facebook Page?Facebook is planning to change all pages over to the new design on March 30, and I know some of you think it, well, SUCKS. It'll take...
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Don't Save a Life
Thursday, April 26 2012Last week I shared with you the research that we recently published regarding adopter choice. The data was rich with nuggets about both the primary reason adopters chose their...
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3 Tips for Rocking a "Name Your Price" Adoptions Promotion
Tuesday, June 26 2012Whether you're thinking about holding your first reduced-fee adoptions event or looking for a new variation on the "free cats" theme, a Name Your Price promotion can get you great...
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Olympic Fever: If You Can’t Beat ‘Em, Join ‘Em
Tuesday, August 21 2012With the Olympics the talk of the town (OK, world) this summer, it was game on for many of you shelters who took advantage of Olympic fever to get your own little champs in on...
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Pitch It Real Good: 8 Tips for Working the Media
Saturday, August 25 2012Holding a big adoption event or launching a new program and want your community lining up outside your doors? Your colleagues in the field share what's worked for them--from...
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Take Five Friday: Show ‘Em the Money, 15-Pound Ferals and a Must-Have Website...
Friday, March 8 2013- A picture may be worth a thousand words, but that doesn’t mean you don’t need to add a few more—captions and good pix=BFFs (that’s, uh, Best Facebook Friends). I present Kick-Butt...
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9 Dos and Don’ts for Creating Ah-Mazing Adoption Videos
Friday, April 12 2013Guest Blogger Allie Yoder, Marketing Coordinator at Wisconsin Humane Society, shares the genius behind the agency’s tried-and-true videos.The power of grabbing animal footage is...
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Keep On Streaking: An example of goals getting in the way of saving lives
Thursday, April 1 2010A couple of weeks ago I wrote a blog about streaking and goals, with a suggestion to the field that we shift our goal and focus from euthanasia to live releases. Many of you...
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Update: Fewer Makes For More
Tuesday, January 4 2011Margo, adopted from HSPPREarlier this year I shared some thoughts about limiting your selection of animals to the public – that there was data from other fields to support the...
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No Such Thing as a “Free” Cat?
Thursday, May 5 2011I have previously written about the philosophy behind fee-waived adoptions, and we have some really great resources on ASPCApro.org for shelters that are ready to give it a try. If...
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10 Pit Bull Campaigns
Monday, June 13 2011Pit bulls...we know that a lot of you have a lot of them at your agencies, and are doing all you can to get them adopted. And yes, it can be challenging. Here's some supa-dupa...
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Don't Save a Life
Thursday, April 26 2012Last week I shared with you the research that we recently published regarding adopter choice. The data was rich with nuggets about both the primary reason adopters chose their...
View ArticleClik here to view.
Olympic Fever: If You Can’t Beat ‘Em, Join ‘Em
Tuesday, August 21 2012With the Olympics the talk of the town (OK, world) this summer, it was game on for many of you shelters who took advantage of Olympic fever to get your own little champs in on...
View ArticleClik here to view.
Pitch It Real Good: 8 Tips for Working the Media
Saturday, August 25 2012Holding a big adoption event or launching a new program and want your community lining up outside your doors? Your colleagues in the field share what's worked for them--from...
View ArticleClik here to view.
9 Dos and Don’ts for Creating Ah-Mazing Adoption Videos
Friday, April 12 2013Guest Blogger Allie Yoder, Marketing Coordinator at Wisconsin Humane Society, shares the genius behind the agency’s tried-and-true videos.The power of grabbing animal footage is...
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